20th Century Fox Home Entertainment Japan recently installed life-sized lightsabers in place of hand rails in Tokyo’s trains as part of its promotion for the new ‘Star Wars – The Complete Saga’ Blu-ray DVD boxset release. The lightsabers have built-in LED lights which can be turned on at the press of a button. The campaign has received positive reviews thus far, as it is the first time that this kind of installation has been used in an advertising campaign.
(via benkitty)
